I'm a proud mom and wife, raising three amazing children. After becoming a mother, I discovered a passion for fitness and running, and now I find joy in trail running, staying active, and fueling my body with healthy, nourishing foods. I've always been drawn to natural products and the connection between nutrition, wellness, and healthy skin. I started using West Coast Seaweed Skincare three years ago, when it was created, and I've loved the difference it has made for my skin as I've grown older. So when the opportunity came to take over the company, I was truly intrigued and inspired to carry its vision forward.

My goal is to honor the company's history while bringing fresh energy, new ideas, and a continued commitment to creating skincare that is inclusive, sustainable, and inspired by the sea. For me, this is a way to share something I genuinely believe in with people who value natural, effective self-care.

I'm excited for this next chapter and grateful to have you with me on the journey. 💙

With warmth,

Allison Fryer🌿